What it is
FNNL is consulting and solutions focused on one thing: improving the funnel for services businesses. Plumbers, repair shops, outfitters, home services, local operators — businesses whose growth lives or dies on how many of the people who need them actually become booked jobs.
The leaky funnel problem
Most service businesses don’t have a demand problem — they have a leakage problem. Customers search and don’t find them. Find them and don’t call. Call and don’t get an answer. Get a quote and never hear back. Each leak looks small; together they’re most of the revenue left on the table.
What FNNL does about it
- Find the leaks — audit the full journey from first search to paid job, with data at every step.
- Fix the highest-cost ones first — online presence and local SEO, booking and quoting flow, response time, follow-up.
- Automate the fixes — AI-assisted systems that answer, follow up, and rebook so the funnel improves without adding headcount.
Why services businesses
They’re the businesses I most want to see win — it’s a thread that runs through everything I work on. Great local service and repair businesses keep communities running and keep products out of landfills. They deserve funnels as good as any startup’s.